JOB OVERVIEW:
Our client, a Beauty/Cosmetics company, is seeking a dynamic and experienced social media lead to join their team. The ideal candidate will have a passion for social media, a deep understanding of various platforms, and a proven track record of developing and implementing successful social media strategies.
RESPONSIBILITIES :
Develop and execute a robust social media strategy aligned with overall marketing and business goals.
Stay up-to-date with industry trends and emerging platforms to ensure the brand's presence is innovative and relevant.
Provide regular reports on key performance indicators (KPIs) and make data-driven recommendations for improvement.
Plan and execute social media campaigns, promotions, and contests to increase brand visibility and engagement.
Foster and nurture an active and engaged community across social media platforms.
Create engaging and shareable content for various social media channels, including but not limited to text, image, and video content.
Maintain a content calendar to ensure consistent and timely posting.
Requirements
Bachelor's degree in marketing , communications , or a related field.
A minimum of 2 years proven work experience in a similar role
Proven experience as a social media manager or similar role.
In-depth knowledge of social media platforms, trends, and best practices.
Strong written and verbal communication skills.
Creative mindset with the ability to think outside the box.
Analytical skills to interpret data and derive actionable insights.
Proficiency in using social media management and analytics tools.
Experience with paid social media advertising.
Strong project management and organisational skills.