<ul><li>We are looking for a creative Digital Marketer and Social Media Specialist to develop and manage marketing campaigns, enhance brand awareness, drive web traffic, and grow our social media presence while acquiring leads and customers.</li></ul><p><strong>Key Responsibilities:</strong></p><p>Digital Marketing:&nbsp;</p><ul><li>Develop and execute digital marketing strategies across various platforms SEO, PPC, email marketing, content marketing, etc..&nbsp;</li><li>Monitor and analyze the performance of marketing campaigns, making data-driven adjustments as needed.&nbsp;</li><li>Collaborate with internal teams to create landing pages and optimize user experience.&nbsp;</li><li>Manage and optimize online ads to increase company and brand awareness.&nbsp;</li><li>Track and report on key performance indicators KPIs and metrics to assess campaign effectiveness.&nbsp;</li><li>Stay updated with the latest trends and best practices in online marketing and measurement.</li></ul><p>Social Media Management:&nbsp;</p><ul><li>Develop, implement, and manage our social media strategy.&nbsp;</li><li>Create, curate, and manage published content images, video, written.&nbsp;</li><li>Oversee social media accounts&#39; design e.g., Facebook timeline cover, profile pictures, and blog layout.&nbsp;</li><li>Monitor, listen, and respond to users in a &ldquo;Social&rdquo; way while cultivating leads and sales.&nbsp;</li><li>Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.&nbsp;</li><li>Collaborate with other departments to manage reputation, identify key players, and coordinate actions.&nbsp;</li></ul><p><strong>Qualifications:&nbsp;</strong></p><ul><li>Bachelor&#39;s degree in Marketing, Communications, or a related field.&nbsp;</li><li>Proven experience as a Digital Marketer and Social Media Specialist.&nbsp;</li><li>In-depth knowledge of various social media platforms, best practices, and website analytics.&nbsp;</li><li>Strong understanding of SEO, web traffic metrics, and online marketing tools.&nbsp;</li><li>Excellent verbal and written communication skills.&nbsp;</li><li>Creative mindset with the ability to think outside the box.&nbsp;</li><li>Strong multitasking and time-management skills, with the ability to prioritize tasks.</li></ul><p><strong>Preferred Skills:&nbsp;</strong></p><ul><li>Proficiency in graphic design tools e.g., Adobe Creative Suite.&nbsp;</li><li>Experience with marketing automation tools and CRM systems.&nbsp;</li><li>Familiarity with HTML, CSS, and web development principles.</li></ul>