Job SummaryWe are seeking a Copywriter and Social Media Specialist to craft compelling content, manage our online presence, and drive engagement across all digital platforms.ResponsibilitiesCopywriting:Create persuasive and engaging copy for various platforms, including websites, product descriptions, advertisements, email marketing campaigns, and promotional materials.Write clear and concise messaging that reflects the brand voice and resonates with the target audience.Collaborate with the marketing team to develop content strategies that align with business objectives.Social Media Management:Manage and grow the company’s social media accounts, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube.Develop and execute social media strategies to increase brand awareness, engagement, and conversions.Create, schedule, and publish high-quality posts, stories, and videos tailored to each platform.Content Strategy:Monitor social media trends, hashtags, and analytics to optimize content and campaigns.Conduct audience research to ensure content relevance and effectiveness.Respond to comments, messages, and inquiries promptly, maintaining a professional tone.Performance Analysis:Track and report on the performance of copy and social media campaigns using analytics tools.Adjust strategies based on data insights to improve ROI and engagement.Collaboration:Work closely with the creative team, including graphic designers and video content creators, to develop cohesive campaigns.Coordinate with sales and marketing teams to align social media efforts with broader company goals.RequirementsInterested candidates should possess a Bachelor`s / Master`s Degree / HND / NCE / OND qualificationProven experience as a copywriter and social media specialist.Exceptional writing, editing, and proofreading skills.Proficiency in using social media platforms and scheduling tools (e.g., Hootsuite, Buffer).Knowledge of SEO principles and best practices.Creativity and ability to generate fresh, innovative content ideas.Strong organizational and time-management skills.Familiarity with analytics tools like Google Analytics, Facebook Insights, or similar platforms.A portfolio showcasing previous work in copywriting and social media management.Benefits:Competitive Salary: Based on experience and qualifications.Creative Freedom: Opportunity to lead and implement your ideas.Professional Growth: Access to resources and training to enhance your skills.Dynamic Environment: Work in a fast-paced, innovative company with a supportive team.Impact: Shape the company’s digital presence and connect with audiences across various industries.