Job Title: HEAD MARKETING & COMMUNICATION
JOB OVERVIEW:
Our luxury brand client is seeking to hire a Head of Marketing to develop and execute strategic Marketing programs in accordance with growth objectives which will contribute to overall corporate profit. Constantly researching and sourcing of new products. Provide leadership to the team and also ensure implantation of all planned tasks and aligning strategy with key objectives.
KEY RESPONSIBILITIES:
- Formulate marketing strategies to increase and build brand awareness which will drive business growth.
- Develop new business relationships focusing more on corporates, PR, partnerships and good brand associations that will in turn increase sales and brand awareness.
- Develop and manage marketing/social media calendar to maximize seasonal strategic focus. Also, ensure ongoing update and communication of the calendar to all relevant parties.
- Plan and execute digital marketing campaigns by increasing the effectiveness of social media, newsletters, outdoor screen, online advertising and search engine marketing while identifying new growth opportunities.
- Propose and manage the marketing budget in line with business strategy and set targets.
- Responsible for overall brand image and positioning.
- Constantly researching and sourcing for products across all departments to meet customers' demand.
- Abreast with trends and current happenings in the industry.
- Restructure and coordinate all vendors’ relationships ensuring that they align with company image and also comply with our set policies and procedures.
- Support the buying team and constantly research on ways to maximize the commercial potential of customers and provide regular feedback.
- Develop programs and ways to optimize the potential of customer relationships using the database to drive sales and increase customer loyalty.
- Plan and execute company events, constantly organizing different launch programs.
- In charge of quality control, service standards and also ensuring that the store, products and visual displays are aligned to the company brand image.
- Constantly plan photo shoots around new arrivals to create awareness in order to increase customer base and bring back lost ones.
- Support with visual merchandising, weekly reshuffle with the sales team the clothing on the shop floor with the ones in the store.
- Regularly meet with the sales team to get feedback and also utilize the sales report to generate information that will aid in buying and marketing decision-making.
- Periodically support the team by organizing trainings on marketing tips and other areas that may be required.
- When necessary, work with cross-functional teams to maximize customer satisfaction & enhance customer loyalty.
Requirements
- Min imum bachelor's degree in Marketing, Business Administration, Communications or a related field
- An MBA and other marketing certifications will be an added advantage
- 5 - 7 years of experience in similar roles
- Proven track record of developing and executing successful marketing strategies that drive brand growth and revenue.
- Deep understanding of luxury consumer behaviour, market dynamics, and industry trends.
- Strong leadership and communication skills, with the ability to inspire and motivate cross-functional teams.
- Demonstrated ability to manage budgets, prioritise initiatives, and deliver results in a fast-paced environment.