Key Responsibilities:Google Ad Management: Develop and manage Google ad campaigns, including search, display, and shopping, ensuring they are optimized for performance and budget efficiency.Strategy and Direction: Develop and implement comprehensive digital advertising strategies that align with the company's goals and audience engagement objectives.Platform Expertise: Utilize deep knowledge of Google Business Suite for campaign management, along with proficiency on platforms like Meta, Pinterest, and AdrollAudience Segmentation: Conduct detailed audience research and segmentation to tailor campaigns effectively, maximizing reach and relevance.A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies, pivoting based on performance data to enhance outcomes.Analytics and Reporting: Leverage analytics tools to monitor, assess, and report on campaign performance with a focus on optimizing cost per click and improving ROI.Understanding Consumer Behavior: Apply insights into consumer behavior to refine advertising approaches, particularly within the home decor retail sector.What Success Looks Like:Cost Efficiency: You have successfully optimized ad spending to achieve lower cost per click while maintaining or enhancing campaign quality and effectiveness.Strategic Impact: Your advertising strategies have significantly contributed to the brand's market presence and customer acquisition goals.Data-Driven Optimization: Through meticulous analysis and adjustments, you have consistently enhanced the performance of digital ad campaigns, demonstrating a strong return on investment.Required Skills and Qualifications:Proven Experience in Paid Media: Extensive experience managing paid media campaigns on platforms like Meta and Google Ads.Technical Proficiency: Strong skills in pixel integration, lead tracking, and the use of analytics tools to measure ad performance and user engagement.Strategic Planning: Demonstrated ability to develop strategic advertising plans that effectively target key audiences and meet client objectives.Analytical Skills: Robust analytical capabilities, with a knack for translating complex data into actionable strategies.Communication and Reporting: Excellent communication skills, capable of creating detailed reports and presenting findings to stakeholders.Adaptability and Creativity: Ability to pivot strategies based on performance data and market trends, continuously seeking ways to enhance campaign performance.