About the Role:

We are seeking a dynamic and experienced Marketing Manager to lead the marketing and sales efforts of our client, Citexcel. Why are we interested in you. It is because our client CITEXCEL is interested in collaborating with you as a team member.

Our client is a training organization focused on helping individuals develop new skills and advance their careers in information technology (IT). Citexcel provides both classroom and online courses to equip individuals with the skills they need to be successful in their IT careers. Citexcel also provides career services, potentially connecting graduates with job opportunities.

CITEXCEL started by offering services to product managers, but have grown into a more comprehensive training provider. CITEXCEL offers various learning formats, including self-paced online classes and classroom instruction at their physical location. Citexcel is committed to providing practical and real-life learning experiences to prepare students for the challenges of the IT job market.

The ideal candidate will be a strategic thinker, a skilled communicator, and a data-driven decision-maker.

This role requires a comprehensive understanding of marketing and sales principles, as well as a passion for driving growth and achieving business objectives.

Key Responsibilities:

Strategic Planning and Execution:

Develop and implement comprehensive marketing and sales strategies aligned with the company's overall business goals.

Conduct market research to identify target audiences, industry trends, and competitive landscapes.

Set measurable marketing and sales goals and track performance against key performance indicators (KPIs).

Develop and manage the marketing and sales budget.

Brand Management:

Build and maintain a strong brand identity and reputation.

Develop and implement brand guidelines and messaging.

Monitor brand reputation and manage brand crises.

Digital Marketing:

Oversee digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content marketing.

Optimize website and landing pages for search engines and user experience.

Manage social media channels and engage with the target audience.

Develop and execute email marketing campaigns.

Analyze website traffic and user behavior to identify opportunities for improvement.

Lead Generation and Sales:

Develop and implement effective lead generation strategies.

Build and nurture strong relationships with potential and existing customers.

Manage the sales pipeline and close deals.

Provide sales training and coaching to the sales team.

Collaborate with the sales team to develop effective sales presentations and proposals.

Customer Relationship Management (CRM):

Implement and manage a CRM system to track customer interactions, sales pipelines, and customer data.

Analyze customer data to identify trends and opportunities.

Provide excellent customer service and support.

Team Management:

Lead and motivate a team of marketing and sales professionals.

Recruit, hire, and onboard new team members.

Provide ongoing training and development opportunities.

Set clear performance expectations and provide regular feedback.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.

7+ years of experience in marketing and sales leadership roles.

Proven track record of achieving sales and marketing goals.

Strong understanding of marketing principles and strategies.

Proficiency in digital marketing tools and techniques.

Excellent communication, presentation, and interpersonal skills.

Strong leadership and team management skills.

Ability to analyze data and make data-driven decisions.

Experience with Marketing tools especially all Zoho One Marketing Module and marketing automation tools.

If you are a passionate and results-oriented marketing and sales leader, we encourage you to apply.

Here's what you need to do to apply:

1. Prepare your application materials:

Resume: Update your resume to highlight your experience as a Marketing and Sales Manager. Include quantifiable achievements to showcase your impact on previous roles.

Cover Letter: Craft a compelling cover letter expressing your enthusiasm for Marketing Management and your suitability for the role. Emphasize your problem-solving skills, dedication to driving marketing solutions, and ability to work independently. Briefly mention any relevant certifications you hold.

2. Submit your application by November 27th, 2024:

Email your resume and cover letter as separate attachments to [email protected].

Subject Line: Use a clear and concise subject line mentioning the position title (e.g., Marketing Manager - [Your Name]).

3. Include the following in your email:

Availability: Briefly mention your availability for interviews.

Enthusiasm: Briefly express your excitement about the opportunity and Citexcel.

Job Type: Full-time

Pay: ₦150,000.00 - ₦200,000.00 per month