About Role Olam PFB is looking to recruit a SFA Analyst who would be responsible for aligning and executing the existing SFA & Digitization strategy.He/She will work closely with IT and Sales teams to implement and execute new projects on core SFA-CRM platform and execute sales feedback on existing system.The SFA analyst will also be responsible to introduce and implement new technologies and enablers for the field force in the areas of Mobility and Analytical insights.ResponsibilitiesIdentifying new avenues to enhance existing features and services in the existing SFA system along with introduction of new technologies and automation implementation for sales force.End to End Project management (Requirement Documentation, Testing, Pilot and Launch. Will also have core responsibility of driving usage of SFA & Digitization Enablers/SolutionsSetting up robust process on Data maintenance, Query resolution, Quality check measures on Analytics to field force and internal teams.Ensuring decongestion of manual process and implement SOPS on SFA processes (Customer management process on the CRM platform, KPI measurement, planning, reporting and expensing timelines for all field colleagues)Ensuring ongoing connect with Sales, Marketing and Commercial teams through training interventions and meetings on feedback and sharing insights.Ownership and smooth maintenance of all SFA tools supporting all divisions across affiliates.Implementation and adoption of best-in-class tools, processes, and methodologies in SFA process.Ensuring timely and quality completion of projects by working with cross functional teams and ITProviding Execution insights to commercial teams for decision making.RequirementsCandidate must have 4 to 6 years of SFA Analyst or Business Analyst experience in credible FMCG.Should be well versed with BI tools like - Power BI and TableauHave a relevant bachelor’s degree and professional certifications or MBA.Key CompetenciesAn ideal candidate should possess knowledge on new technologies including implementation of CRM platforms in previous stints.Must possess strong understanding of IT processes including BRD & Testing and should have project management capabilities/certifications (PMP)Ability to lead a team of Sales force coordinators across regions.Technical CompetenciesCRM, Salesforce CertifiedProblem solving skills/Solution oriented, PMP certification.Analytical/BI tools- Excel, Power BI.Communication - High on written, spoken and presentation and marketing skills.Strong Customer connect and service orientation.